Well, we are about half-way through getting it to all the distributors.
Thought you'd like a peak at the cover and what to expect.
Yes, that's a new title - something a bit more dramatic.
It's fascinating to me that some marketers still don't use the industry standards laid out over a hundred years ago.
If they ever did take Kennedy's definition of advertising as "Salesmanship In Print," they'd change a lot of the trite and overused junk they pass off as the "latest" in gimmicks from self-styled "guru's."
I can't stop here and give you a full review at this point. As I said, I'm only half done with the 9 books (plus a couple more) that still need to go out to the top distributors. It's also coming out as a paperback, so you're double-blessed.
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